Augmented reality will play a very important role in how customers interact with products. This AR skateboard configurator allows users to visualise possible designs in an engaging way. Tools such as this are just an example of how companies can utilise AR technology to connect to customers.
We have utilised artificial intelligence tools to assist in generating the designs on the Skateboards, using Midjourney and DALL-E. This allows us to experiment and iterate on designs, and give users the freedom to explore and choose options that best suits their style. Using AR in this way will be a huge part of how customers interact with products in the future, and we are excited to see how it improves the customer experience.